Drive revenue
through
AEO.
Traditional B2B marketing agencies are stuck in the past. We build brand awareness and drive sales with modern solutions for AEO, SEO, and content marketing.
Proof, not promises.
We saw a 43% lift in share of voice and 37% improvement in visibility in just two months. Quinn's content and strategic direction have been integral to our growth.
He helped us show up credibly alongside more established companies while the AI visibility landscape was changing quickly.
He brings a rare and valuable blend of strategic thinking and hands-on execution. I'd jump at the chance to work with him again.
How brands get discovered.
- 01
AEO & GEO
Track and control how you appear in ChatGPT, Claude, and Google AI Overviews.
- 02
PR & Media
Amplify your narrative and build trust through reputable third-party publications.
- 03
Executive Authority
Establish a credible voice through ghostwriting and strategic positioning.
- 04
Content
SystemsBuild scalable content programs that compound visibility, trust, and demand.
Case Studies
Results that hold up.
Three ways S.LAB turns strategy into measurable growth.
NOOKS
43% Share of Voice Growth
+37% Visibility in 60 Days
Increased visibility across AI discovery systems for an AI-native sales platform.
View case studySEARCH PARTY
Top 4 Across High-Intent AI Prompts
3K+ Newsletter Subscribers
Built category authority before launch and earned visibility alongside established AI search leaders.
View case studyGRIN
One Report. A Quarter of Content.
Consumer Research → Content Engine
Turned original consumer research into a narrative platform powering content, earned media, and market positioning.
View case studyFAQ
Common questions.
What does Schwartz Marketing Lab actually do?
Schwartz Marketing Lab helps B2B companies increase visibility, authority, and demand through AEO/GEO, SEO, executive thought leadership, PR, and scalable content systems. Think of us as a strategic content partner, not a traditional marketing agency.
How is this different from hiring a content agency?
Most content agencies focus on output. We focus on outcomes. Every recommendation, article, campaign, and placement is tied to a business objective — whether that's AI visibility, category authority, pipeline growth, or market positioning.
Do you work with early-stage companies or only established brands?
Both. The work looks different at each stage, but the approach is the same: understand the business goal, build a system, execute well. We've worked with funded startups and growth-stage B2B companies alike.
What is AEO/GEO and why does it matter?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) help companies appear in AI-generated answers from ChatGPT, Claude, Perplexity, and Google AI Overviews. As more buyers rely on AI systems for research and recommendations, visibility in these environments is becoming as important as traditional search rankings.
What does a typical engagement look like?
It starts with a discovery conversation and audit. From there, we build a roadmap and move into execution — content production, optimization, and reporting on a regular cadence. Depending on the engagement, that may include strategy, research, content production, executive thought leadership, AI visibility initiatives, or distribution.
Do you offer one-off projects or only retainers?
Both. Audits, strategy documents, and specific content deliverables are available as standalone projects. Retainers are for clients who want continuous execution and momentum.